Ok, so that’s the ‘average’ business. Does it apply to you? Yes. Maybe not in exactly the same percentage, but an increase in price beats an increase in volume every time. Every time.

Because pricing is tricky but so important, I thought I’d use todays ‘Lunch and learn” to share four pricing articles I’ve written on the subject recently. Two are from a series called “Pricing for Wimps” that I’m doing for Flying Solo, and two are blog posts previously published in the “Scrapbook” blog.

Here they are:

Pricing for wimps: Getting started

Pricing for wimps: Your minimum hourly rate

Pricing hand made stuff: Why it pays to be picky about your customers

Why discounts don’t work