hello i'm julia

Hi I’m Julia Bickerstaff and I’m the founder of the 100 Day Goal.

I thought I should tell you a little bit about me. But isn’t it hard to write about yourself? And what would you like to know, I wonder?

Maybe you’d like to know that I’m a Mum of four gorgeous children. That I live in Australia but hail from England. That I’m better at eating cakes than making them. And that while I picture myself as super-organised I’m actually a little bit scatty.

Or maybe you’d like to know that I used to have a serious job. That I was a partner at the global consulting firm Deloitte. That I used to work with companies that were really quite big. That I helped them get bigger. But that I then found that helping small business was more fun and, well, useful.

Perhaps you’d like to know that I’ve got lots of business experience. Maybe I should tell you that I’m finance expert on Australia’s Channel 7 show “Kochie’s Business Builders” and a regular on ABC’s Finance Quarter. That I write for digital publications such as Smartcompany and Flying Solo. That I still do a little business coaching and lots of keynote speaking. And that many years ago I did the work, studied hard, passed the exams and earned the right to call myself a Chartered Accountant and an economist.

I wonder if you’d like to know how The 100 Day Goal came about? Yes? Well here we go then. I guess it arose from my love of handmade stuff, little shops and boutique business. When I need to buy something, that’s where I heard first. Because I’m a bit of a chatterbox with a background in business, over the years the places I bought stuff from became my, um, business coaching clients. It was all very unofficial-I had a day job. A big busy one.

As it happens I had rather a lot of very unofficial business coaching clients. And what with that, plus a growing family, well let’s just say I had neither the room nor the need for that big busy day job anymore. I quit and started The 100 Day Goal.

Two things troubled me about business coaching, The first was that because I worked with clients one-on-one I couldn’t really help very many people. The second is that the whole one-on-one thing makes business coaching expensive so often the people who need it most can’t afford it. I wanted The 100 Day Goal to be different. I wanted it to be a place where everyone could feast on useful stuff to make a Healthy Income. The Kitchen is a super-special part of The 100 Day Goal. It’s for people who are serious about making a Healthy Income and need a super-doable a plan to follow. The Healthy Income Program, Business Recipes, Cookalongs and Kitchen-Tables are steeped in business coaching. But I think they work better.

So that’s a bit about me and why I started The 100 Day Goal. But please don’t think I do everything. I write the Business Recipes and the Daily Juice and I lead the Cookalongs but it’s Team 100 Day Goal that keeps this baby afloat.

Well that’s it. Is there anything else you’d like to know? If so please just get in touch.

Happy 100 Day Goal

julia sig