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More Time....

Recipe of the month :

The perfect crime

 

 

I know that the thought of launching a new product-website-service-thing that is not perfect sounds alarming. But when you are short of time and money something has got to give, and that something should be perfection.

 

Waiting for perfect is a crime against your time.

 

This is not to say that you shouldn’t aim for perfect, you should. But you should also launch before you hit perfect.

 

I know that not being perfect can tax a girl’s nerves, so here’s how to do it.

 

What you need

  • 4 reasons to launch before it’s perfect
  • 7 ways of making yourself launch before its perfect

 How to do it 

4 reasons to launch before it’s perfect

 

  1. When you know it’s not perfect you feel prepared for, and look forward to, the feedback.  Phew, it’s so much easier to take criticism when you are expecting it.
  2. When you launch pre-perfect you get the feedback earlier, you can act on it more quickly and have something better than perfect sooner
  3. Everything has to be rebuilt, redesigned or remodelled at some point in time. There no such thing as perfect; everything evolves.
  4. Once you have launched you have something to sell, so you can start bringing in cash, even if its only a little bit.

7 ways of making yourself launch before it’s perfect

 

  1. Pick a launch date that’s soon but do-able
  2. Announce the launch date to family and friends (so that you have to do it)
  3. Remember that an early launch date will force you to work under time pressure; which in turn will get you producing your best stuff. Weird as it is, our brains are programmed to work their very best in fairly short intense periods.
  4. Decide what ‘good enough’ looks like; as in “we can launch it when it is good enough”
  5. Pick a reward for yourself for meeting launch date; preferably something relaxing
  6. Work hard and fast to have your ‘thing’ better than good enough by launch date, knowing that you can reward yourself with at least a little bit of relaxation or slow time after the launch
  7. Continue to aim for perfect but remember that ‘good enough’ is on the way to perfect

If you are still feeling nervous about launching pre-perfect it’s perfectly understandable. Most of us feel this way because as soon as we launch something we are opening ourselves up for criticism. When we delay the launch until we hit perfect we are moving the evil day far into the future; or even forever.  

 

*how to measure ’Good enough’ is the subject of a separate recipe