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Why nappy cream may help you manage in a wobbly economy

Julia Bickerstaff - Thursday, October 06, 2011
There's plenty of noise in the media about the global economy. For any
business it's a worry but for the kitchen table tycoon who doesn't feel
very savvy about the economy, its quite anxiety making.


First of all, breathe. No one (not even the very best economists) know
what's round the corner for us so, as my mum would say, you are
wasting a good worry.


Secondly you could easily be a business which actually does well in
uncertain times.


Did you know, for instance, that sales of lipsticks go up when the
economy has a wobble? It's because we treat ourselves with little
luxuries (lippy) rather than big ones (handbag).


This week I read about an American study that showed that sales of
nappies had dropped in the US ( they are doing it so very tough there)
but sales of nappy rash cream had gone up. Makes sense I guess, to
save money Mums are changing nappies less often but it means the poor
wee bubs are getting sore bums.


It wouldn't hurt to think about your business- can you find a way to
position yourself in the manner of  lipstick/ nappy cream, that might help you worry less about the
wobbly economy