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The business of being blonde

Julia Bickerstaff - Monday, May 25, 2009
“Now let me rebook you, shall we say five weeks?”

“I usually do six”

“Yes” said George holding the mirror up so I could see the back of my head “but I’m thinking your hair is in need of a spot of love, I’m thinking five weeks max….”

“I was actually thinking of pushing it back to seven…” I said lamely

The hairdresser is a great reflector of the economy. In tough times he wants you to visit more often; you want to visit him less often.

I know George is a bit pushy – a trait I usually can’t abide - but he knows how to appeal to my vanity. I’m a blonde, I’m high maintenance, and I’m back in 5 weeks.

The daily juice: what are you doing to get your customer back quickly?