On Wednesday I keynoted and MC’d at a Mumpreneurs workshop (put on by the NSW govt for Microbiz week and organised by the fabulous Katy Gompes).The night before I was reading an article in the New Yorker
about the word Mom (Mum to us Aussies and Poms) being used as a bit of an insult. Like when the phrase “Mom jeans” is used to mean the type of jeans worn by women who are no longer physically or sartorially blessed.
I think the word “Mumpreneur” is sometimes used a little insultingly too.
Yes there are those that think Mumpreneur is a euphemism for a Mum who is “playing business” rather than seriously growing one.
Well I’ve spoken to, worked with, read about and become friends with thousands of Mumpreneurs and I conclude that being a Mumpreneur is way harder than being a simple entrepreneur, here’s why:
1. Entrepreneurs adopt a single-minded-laser-like focus and are free of distractions, Mumpreneurs have a dual focus - the family and the business - and running both empires uses a lot of brain space.
2. Entrepreneurs can throw hours at their business (I’ve worked with many who regularly clock up 100+ hour weeks). Mumpreneurs have to be much more savvy about their business, they simply can’t invest more hours to make up for their inefficiencies or ineffectiveness.
And that’s really why I started The Business Bakery. To help Mums design their businesses to be profitable when they are fundamentally constrained by time.
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