
Without wishing to go all year 7 maths on you, I think there is a special subset of Mumpreneur whose business is based around a “Mumsolution’.
A Mumsolution is a solution to the sort of problem which wouldn’t register with you unless you had Mummy (or Mum to be) status.
Here are just a few examples, to help explain what I mean:
- The BellyBed
A particular favourite of mine: an inflatable bed with a hole for your bump so you can sleep on your tummy. Take a look at the website which explains it far more eloquently than me. - Pushcakes
A clever little contraption to stop little ones making a mess when they eat cupcakes. Check it out here
- Breastmate
Only a breastfeeding Mum gets how important it is to time and record your breast feeds, and that is exactly what Breastmate does, electronically so you don’t have to fumble with paper and pen in the middle of the night.
A large business isn't going to feel passionate enough about messy cake eating, timing breastfeeds or sleeping with a bump to work on creating these products. So Mumsolutions are incredibly important.
It's not easy to turn Mumsolutions into a business - especially not single product ones (more on that in later posts) - but thank goodness some people do!


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