Just finished reading Maggie Alderson’s hilarious and slightly sad “How to break your own heart”.

The book has nothing to do with business and everything to do with 37 year old Amelia who is aching to have children and is married to a man who point blank refuses to start a family.

The no-baby-round-here husband runs a wine brokerage business called Bradlow’s and somewhere towards the middle of the book Amelia refers to the “immaculate service that was all part of the Bradlow’s image”

I love that word. Immaculate. It’s not in the fluffy genre like ‘quality’, ‘great’ and fantastic’, instead it’s tough and exacting. Something to really live up to.   So today’s juice: Is immaculate service part of your brand? Should it be?   Oh yes and if you have time, take a break and read the book. It’s fun.