Are you feeling that your business idea maybe not such a great idea after all?

Have you started down one path only but now you wish you had chosen a different direction?

It’s not too late.

If you think your idea is a bit less-than, throw it out.

It’s not a waste. Everything you have learned pursuing that idea will make the next idea profoundly better.

In fact the world’s best innovations start as one idea and morph into unrecognizable businesses.

The original idea behind Sony was to bring rice cookers to the masses. That idea failed, but look what took its place.

If in doubt, chuck it out. Or recycle