You don’t have to have a big business to have a great business. What would make you happier? Enticing people to become new customers or loving and nurturing the ones that you’ve got?
Which is better? 100 customers who pay their bills, keep coming back and love what you do or 1000 customers who are hard to manage and ambivalent because you are so busy loving everyone else?
Sam's cupcakes are the best because Samantha making them for you, not 2000 others
Sharon's yoga is the best because she's working on your pose, not filling 100 classes
Are you happy being small? Tell us about your business

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