You might remember Symbiosis from Biology lessons; it’s where two different species live intertwined lives for mutual benefit.

Think of Nemo (the clownfish) who lives in the sea anemone. Nemo looks after the sea anemone by scaring off unwanted guests and the sea anemone protects Nemo by poisoning intruders.

Symbiosis works for businesses too; but in a find-a-guest way, not by killing them.

Bread Euphoria, an organic artisan bakery shared building space with Quient, a Pottery business. Originally the pottery business had the street front and the bakery was at the back.  But because the bakery business was going rather well they needed larger premises.

What did they do?

The bakery moved to the front of the building and the potter to the back.

You may think that this spelled doom for the pottery. But actually it was quite the opposite

As Andrew Quient, the owner of the pottery, said "what's important for sales is not the amount of display space, but the number of eyeballs going past the pottery."

Yep, the bakery drummed up business for the pottery.

Daily juice: what would be a good symbiotic relationship for your business?