If you happened to glance at a list of Kitchen Table Tycoon businesses one thing would leap out at you. The number of “baby businesses”.

We women often start businesses that cater for babies and children, probably because many of us are immersed in babies and children when we start our businesses. In fact isn’t it true that many Kitchen Table Tycoons start businesses from home so that they can earn some money, have some fun and look after children at the same time?

But is the baby business a good business to be in?

Yes according to IBIS world (they are the statistics guys). Not only are sales of baby products expected to reach a whopping $3.9 billion this year  - you only need a tiny sliver of that to have a healthy business – but also the baby-business seems to be steadfastly ignoring the Global Financial crisis.

And why is the baby-business booming? Well we just keep on having babies! And because many of us are older (30 is deemed so old when it comes to having babies…..) we –apparently -have more money to spend on our precious little darlings.

But of course the baby-business is only a good business to be in if you have a good business. We Mums are discerning. We know crap when we see it!