Experts get to charge higher prices than non-experts. This means that experts get to earn more money per hour they work than non experts, and this gives them a choice. Work lots of hours and earn more money than the non-experts, or work less hours and earn the same as the non-experts.
If you want to run a great lifestyle business (one that both funds and fits into your desired lifestyle) it doesn’t take a genius to see that it pays to be an expert. Quite simply, you’ve got more choice about trading dollars for time.
Of course you can’t just decide to be an expert, there’s a cost to it: many years of learning (formal and informal). So being an expert’s not a short cut to a fabulous business, but if you’ve already put the effort in, you may as well use it to good effect.
The trouble is I think we find it hard to say, and even harder to prove, that we are, indeed, the expert. And it’s such an overused word. You only have to look at how many social media, ahem, ‘experts’ there are to see that the bar to calling oneself an ‘expert’ is woefully low.
So what do you do?
There are lots of options but one of my favourites is when real experts produce a video like this one from Blyss Chocolate.
Alyssa Jade McDonald runs Blyss and when you see and listen to her talk, you just know she’s an expert. She’s passionate and knowledgeable and does what only the very good can do, she brings it all sound so simple.
I don’t know how long it took Alyssa to make the video but my guess is that it didn’t take that long. And if you’re interested there are a few more in the series.
Videos aren’t for everyone, but if it’s something you’re keen on doing they are a very elegant way of letting people know that you’re the expert.