You’ve most probably heard the expression “work on your business not in it”, but in case you are not familiar, it’s about you - the owner - spending time running and growing your business rather than, say, working the till.
This tip is a little angle on working on your business, but instead of working on your business it's about blogging on your business.
The idea is that you blog about the ideas, initiatives, questions, successes and failures of the business itself. So if you run a flower shop you may have a blog about, say, seasonal flowers on your business website but another blog (written somewhere else, to avoid confusion- such as on blogger or your personal website ) where you write about, say, how you are evaluating premises for the next flower shop site.
Best explained by examples and two of my favourites are:
22 Michaels (the ‘blog on your business’ for Shoes of Prey and Sneaking Duck)
Luk by Cindy Luken (the ‘blog on your business’ for Cindy’s start up Luk Beautifood. Cindy, by the way, was the founder of super delicious and equally successful Luken and May biscuits which she sold a few years ago)
Here’s why, when you blog on your business, it’s good for business:
- Writing forces you to articulate your thoughts clearly, which in turn makes your thoughts better (scientifically proven - funny thing the brain)
- The blog gives you a platform to ask for suggestions and feedback on your business ideas - It’s the many-heads-are-better-than-one philosophy but without any obligation to take the advice, perfect.
- Your followers will become your raving fans. It’s almost impossible not to. I’ve tried!* It’s because, I think, your reader gets absorbed in the story of the hero (you), starting out as the underdog (small business) taking on the giants (risk, customers, suppliers etc) and.....well after living through all that they just damn well want you to succeed.
Do you blog on your business? Are you going to blog on your business?
*For the avoidance of doubt and to maintain my friendships, I’ve not at all tried to avoid being fans of 22 Michaels and Cindy - both businesses are awesome